According to The Chainsmokers, which consists of Alex Pall and Andrew Taggart, social media has made it extremely easy to connect with their fans. Specifically Alex Pall talked about Instagram and its effect on their careers.
“It’s becoming more international,” said Pall in reference to where his fans are located. He went on to explain that his fan base primarily consists of 16 to 25 year olds.
In an interview with Interview Magazine, Pall expanded on his demographics and talked about many more topics.
One of those topics was “Closer,” the first number one hit produced by The Chainsmokers. “Closer,” which features Andrew Taggart and Halsey, is all about a young couple growing closer together. The couple has just moved in together, and they talk about their struggles and relationship.
This song was vital in pushing The Chainsmokers’ career forward. Andrew Taggart, stepping in front of the microphone on “Closer” for the first time, became the lead singer of the group. Fans of The Chainsmokers will be thrilled to know that more songs featuring vocals from Taggart are on the way.
“As our audience expands,” Pall began. “We have to keep pushing ourselves.” Pall was speaking about their live show. He said that Taggart becoming the front man for the group is only one of the positive changes to come.
Prior to Andrew Taggart becoming a singer, their live show was still exciting due to the entire show being live, meaning Alex Pall and Andrew Taggart re-produced all of their songs live. This is becoming popular for DJ acts, but now The Chainsmokers have a singer to back up the live productions.
Another change in their music came in the form of a total change of style. They are still making music that you can dance to, but their most recent contributions have been much darker in content matter. For example, “Sick Boy” deals with the social divide in America. The song also shows similarities that people from different locations have.