Desiree Perez: Rocking the Music Industry Establishment

Women have continued to break the glass ceiling when it comes to challenging the norms in the corporate sector. They have not only challenged the norm of men taking plum and leading job positions; they slotted in successfully. The entertainment industry is a classical case study of the ability of women to successfully steer organizations to operational and financial success. Women such as the award-winning Atlantic executive Julie Greenwald, Michele Anthony and Jennifer Baltimore of Universal Music Group and Roc Nation’s Desiree Perez among others have continued to showcase their excellent managerial skills.

Rihanna’s Samsung Album Deal

Desiree Perez is a well-known tough negotiator with the several deals she has successfully negotiated while working at Roc Nation providing testimony to her excellent skills. The chief operations officer at Roc Nation helped Rihanna sign a $25 million album promotion deal with tech firm Samsung. The album, Anti, will be promoted through a tour by Rihanna. The deal also puts Rihanna on the A-list platform as an artist and markets her brand in the music industry. Perez has been involved with the artist’s inner circle. She is on hand to give the artist advice on financial matters as well as how things run in the music business.

Support for Mariah Carey and Time’s Up campaign

In addition to her management roles at Roc Nation, Desiree Perez has continued to support various charities. She has supported initiatives started by female artists’ within the music industry. This includes adding her voice to the Time’s Up Campaign; an initiative started by musician Mariah Carey and aims at ending sexual harassment in Hollywood and within music industry. Mrs. Perez has offered to work with the initiative on a consultative basis. She has also encouraged that the campaign gets extended into the music industry to protect both established and upcoming female artists’. To show her support, she wore black to the Golden Globe Awards.