Doe Deere: CEO of Lime Crime Cosmetics

Doe Deere is an inspiring entrepreneur within the makeup industry, leading most of her sells through social media such as Instagram and YouTube she has transformed the makeup industry with an e-commerce business that has taken off within the past few years. She can equate her success to being a mixture of becoming a hard-working individual along with being self-motivated to reach her goals at a young age. Beginning her journey with an eBay account, she now is one of the most known individuals within the e-commerce businesses today.


She likes to stay productive throughout the day by guiding her employees and also working on her platforms to sell her products keeping her CEO job title a thrilling and thriving experience. Doe Deere always loves to make new ideas and challenge herself when it comes to putting new products in front of her audience by testing and wearing it on others so that she can get the best outcome. Being that most of her products are sold online only, she targets the new generation of entrepreneurs and Millennials to become a brand focused on cosmetics within the e-commerce industry.


Knowing that she has a strong fan base, she can appeal to her audience by showing demonstrations and presenting herself as a role model to the Generation Z crowd (born after 1997). She loves to help other entrepreneurs out and give them advice as needed to succeed while also appealing to women and other minorities around the world. Her brand today is known to be very bright and colorful hence the name Lime Crime, so vibrant that it should be illegal to wear. With styles being as dynamic as they are in today’s world, the company Doe Deere has made will be one that thrives through the next decade to brighten individuals minds and faces with new cosmetics.


Her advice to people wanting to also begin an entrepreneurship role in today’s world is to be a passionate listener when it comes to people giving you help; she says, “there is always something to learn if you’re just willing to open up your ears and your mind.” Doe Deere has become a vibrant figure Within the Cosmetic industry allowing employees to catch onto trends such as the unicorn hair and makeup fad flooding the internet today. One of her favorite quotes that she loves is, “Always be yourself, unless you can be a unicorn – then always be a unicorn!” -Internet wisdom.


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