The story of the life of Vijay Eswaran, the co-founder and executive director of the multilevel marketing giant the QI Group, is the stuff of legends throughout Asia. It also serves as a source of inspiration for countless people.
Vijay Eswaran has gone from picking grapes, driving a cab and doing construction work to survive in Europe to now being one of Asia’s richest men. He has done so due to his work in the direct marketing industry. Born in Penang, Malaysia to civil servants, this working-class hero has shown many people what is possible when they are willing to work hard and focus their energies.
Vijay Eswaran became involved in multilevel marketing almost by accident. While trying to survive in Europe during his time attending the London School of Economics, he was introduced to direct marketing and earned his professional certification. Read more: Dato’ Sri Vijay Eswaran Speaks At World Economic Forum 2016
Eswaran leaned more about the industry while working on his MBA in the United States. In 1998 he was approached by the Cosway Group and given the opportunity to stat his own direct marketing company in the Philippines. With limited experience but driven by a desire to succeed, he accepted the challenge and went on to build an incredibly successful organization.
The QI Group employs more than a million independent sales representatives to market its wide range of products. Those sales representatives take the products to big cities and remote villages throughout Asia. Their work has helped millions of people to gain access to high-quality modern products they would ordinarily have never seen.
Plus working for the QI Group has helped untold numbers of people to improve their quality of life. And Vijay Eswaran and the QI Group has also given millions of dollars in charitable donations to individuals and organizations throughout Asia.
Today Eswaran has amassed a fortune in excess of $500 million. But he is beloved throughout the region because he hasn’t selfishly kept the money for himself. Instead he has become known for his philanthropic works. Vijay Eswaran has given so much to so many the he was voted a Hero of Philanthropy by Forbes Asia.
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